atw: Re: pet hates

Chris Lofting said
 
> IMHO dumbing-down, aka using simple universals, comes
> with a price if not done carefully, using discernment.
 
An example that sets my teeth on edge every time I see it is
'everyday'.  'Everyday' makes a fine adjective, but I see too many
examples of 'everyday' being used where 'every day' should be used.
 
This morning's example was a similar construction on some fundraising
chocolates being peddled by a co-worker.  It's Mars confectionery, made
by Master Foods, an organisation big enough and rich enough to employ
someone to proof-read their advertising.
 
The package says
"It's easy....everytime."
Their three-word sentence contains two errors, if you count the
four-dot ellipsis.  It's a wonder they got the apostrophe right.
 
Allan
 
 
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