atw: Re: Writing IS Programming!!

Very well put.  We do have to make our documentation appealing to our
audience, especially people who habitually resist using documentation.
Mat

----- Original Message -----
From: BIRTLEY-KENT,Christine <Christine.BIRTLEY-KENT@xxxxxxxxxxx>
To: <austechwriter@xxxxxxxxxxxxx>
Sent: Wednesday, March 10, 2004 10:56 AM
Subject: atw: Re: Writing IS Programming!!


> Joe, you are just playing devil's advocate aren't you?
>
> Catering for emotion doesn't mean writing emotionally.  It means
> understanding the emotional responses of the reader to the way we write,
> the way we organise our materials, and the way we present them.
>
> Even something as simple as look and feel of a document appeals to the
> emotions.  If we tried to present materials the way they looked 10 years
> ago, they would be rejected out of hand.  That rejection would be
> emotional in origin, not intellectual.  If we write long paragraphs,
> they will not be read.
>
> Usability partly involves the way people think, but also to a great
> degree includes the way they feel.  We all know (don't we?) that the use
> of colour appeals directly to the emotions rather than to logic.  It is
> our job to make the reader feel good.  Isn't it?=20
>
> Christine
>
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