atw: Re: Was: Heading reword - now Management doco - OT

Still trying to figure out a current investment process document (that
all staff should all read and understand) that says:
"Prominence of the need to harness cross-organisation capability (scale
and assembly of complementary capabilities), leveraging the significant
strategic differentiation from cross-discipline and cross-boundary
activities in line with our chosen strategic direction, as articulated
in our 03/07 Strategic Plan". And that was only on p.2.
<shrugs shoulders>

Alex

-----Original Message-----
From: austechwriter-bounce@xxxxxxxxxxxxx
[mailto:austechwriter-bounce@xxxxxxxxxxxxx] On Behalf Of Janice Gelb
Sent: Monday, 30 January 2006 9:13 PM
To: austechwriter@xxxxxxxxxxxxx
Subject: atw: Re: Heading reword


Allan Charlton wrote:
>> 
>> The heading I'd like to replace is: "Just let me ram it home..."
>> 
>> "To summarise" or "To reiterate" have been rejected, but that is what
>> this section is about. I wondered about a play on "the big picture",
but 
>> I can't get that sounding right, either.
>> 
>> Forty percent of the readers will be Americans, the others will have
>> English as a second language.
> 
> How about "The bottom line is ..."
> American readers will understand "The skinny of it is ..." but it will
> probably confuse the other 60% of your readers.
> 

Actually, "ram it home" would be more familiar
(if still inappropriate in a document) than "the skinny
of it is," which is not an expression commonly used in
America (unless things have changed in the 6 weeks
I've been in Melbourne :-> )

Too bad that people want things that sound more
"interesting" than perfectly serviceable words
like "emphasize," "review," or "repeat." If you
want an expression with "the big picture," how
about "To see the larger picture"?

-- Janice
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