atw: Re: Tony Self, presentation in North Sydney, 14 August

  • From: SUNTER Bede <Bede.SUNTER@xxxxxxxxxxxxxx>
  • To: "austechwriter@xxxxxxxxxxxxx" <austechwriter@xxxxxxxxxxxxx>
  • Date: Wed, 1 Aug 2012 14:30:05 +1000

A corrigendum ...
In my haste, I neglected to mention that this event is being arranged and 
organised by Techwriter Placements & Services as one of their regular monthly 
events. 
(http://www.techwriter.com.au/news/0903NthSydComms.htm<http://www.linkedin.com/redirect?url=http%3A%2F%2Fwww%2Etechwriter%2Ecom%2Eau%2Fnews%2F0903NthSydComms%2Ehtm&urlhash=iglH&_t=tracking_disc>)
This is probably as good an opportunity as any to spread the word about these 
events.

Apologies to Techwriter for the oversight.

Bede

________________________________
From: austechwriter-bounce@xxxxxxxxxxxxx 
[mailto:austechwriter-bounce@xxxxxxxxxxxxx] On Behalf Of SUNTER Bede
Sent: Monday, 30 July 2012 1:55 PM
To: austechwriter@xxxxxxxxxxxxx
Subject: atw: Tony Self, presentation in North Sydney, 14 August


This will be a lunchtime (12.30 to 1.30) talk on Tuesday 14 August. It will be 
in North Sydney, but the venue is yet to be announced.

We need an idea of numbers to expect to decide the venue. So please reply 
off-line (bede.sunter@xxxxxxxxxxxxxx<mailto:bede.sunter@xxxxxxxxxxxxxx>) and 
let me know you want to attend, by CoB Thursday 9 August. We will let you know 
when the venue is announced.

Details of Tony's presentation

'Any colour ... so long as it is black'

Henry Ford revolutionised car manufacture when his production line replaced the 
method where cars were hand-made by artisans. Famously, Henry Ford offered the 
Model T in "any colour... so long as it is black". There are parallels in 
technical communication. Many technical communicators are still clinging to 
hand-crafted documentation, creating custom layouts and "tweaking" formatting, 
when new modular methods are vastly more efficient. The age of offering 
documents in any "colour" the customer wants is over.
And just as car manufacture has long since moved to automation, technical 
communication too must embrace automation, with XML providing the technology 
platform to make this possible. In this thought-provoking talk, Tony will 
describe the parallels and discuss future directions for the profession. He 
will also talk briefly about the technical communicator certification system 
developed by tekom, the German professional association for technical 
communication.

About Tony Self
<http://astcnsw.org.au/wp-content/uploads/2012/07/tony_self_melb2.jpg>
Based in Melbourne, Dr Tony Self has over 30 years of experience as a technical 
communicator. For over 20 years, Tony has worked in the areas of online help 
systems, computer-based training, and electronic documents. In 1993, he founded 
HyperWrite, a company providing training and consultancy in structured 
authoring, Help systems, DITA, and technology strategy. Tony completed his PhD 
in semantic mark-up languages in 2011, and his book The DITA Style Guide was 
published in the same year. He is a member of the OASIS DITA Technical 
Committee (and chair of the DITA Help Subcommittee), and is an adjunct teaching 
fellow at Swinburne University. Tony won the ISTC Horace Hockley award in 2011. 
He recently started as Director of Training for TCTrainNet.

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