atw: Re: Should we give the users what they want?

Today’s Small Business Age admonishes corporate Australia to “try harder” to
tap into Twitter, Facebook, forums and LinkedIn, etc.



Why?



Not an iota of evidence provided on ROI or effectiveness, even the purpose
isn't defined, which is handy, since if there's no defined outcome, one
doesn't need to measure anything.



They’re told that this is the way to “get the word out”.



Which word?  About what?



They’re also told that in following this advice:  "Those who are innovating
and creating the future will boom.''



Creating a twit, er, sorry Tweet message is innovative, future building?



Pul-eaze, give me a break.


CH


On Wed, Mar 11, 2009 at 3:31 PM, Brian Clarke <brianclarke01@xxxxxxxxxxxxxxx
> wrote:

> Hi Tony,
>
> I do believe that you are falling into the trap that many first year
> undergraduates in the social sciences fall into, of thinking that statistics
> tells us what to do. The adage I used was:
> Just because something is, does not mean it ought to be.
>
> When I was a child, I spelled as a child. But, now we are grown up. We have
> learned how to make lasting, adult choices, based on adult criteria. My
> choice is for the richness that is English - not the Krap that is used by
> some unknown percentage of would-be-fashionable children. Noise by the few
> does not equal power to the people. Some of these children may grow up - and
> some may actually make adult choices, too.
>
> Regards,
> Brian.
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