atw: Re: On the tip of my tongue.. got it!

>>antonomasia! 
Hate to dampen your enthusiasm Garry but are you sure about that? What
dictionary did you find it in?
 
Big Macq defines antonomasia thus:
noun 1. the identification of a person by an epithet or appellative
rather than their name, as his lordship.
2. the use of a personal name to denote a class of similar persons, as a
Shylock. 
[Latin, from Greek, from antonomazein 'call instead'
 
Merriam Webster is similar
... use of an epithet for a proper name, from Greek, from antonomazein
to call by a new name, from anti- + onomazein to name, from onoma name
: the use of a proper name to designate a member of a class (as a
Solomon for a wise ruler); also : the use of an epithet or title in
place of a proper name (as the Bard for Shakespeare)
 
I admit that it's not so big a conceptual leap to extend the meaning to
generecised brand names. But when I read your question, the word was on
the tip of my tongue too. I'm sure there's another ...
 
Bede

 
________________________________

From: austechwriter-bounce@xxxxxxxxxxxxx
[mailto:austechwriter-bounce@xxxxxxxxxxxxx] On Behalf Of Gary Stevens
Sent: Wednesday, 8 February 2006 11:51 AM
To: Austechwriter
Subject: atw: On the tip of my tongue.. got it!



Ah, I've just been told (and I've verified) that it's... 

antonomasia! 

Well, there you go. 

Garry 
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