atw: Re: OT (a bit): Macromedia to buy eHelp (RoboHelp)

That last paragraph is a doozie - two sentences and the first takes up
almost the entire para. 

My head was already aching - courtesy of the F18 fighter planes patrolling
overhead all night to protect George Dubya - and it certainly didn't help.

It will be interesting to see what Macromedia makes of RoboHelp. 

-----Original Message-----
From: Michael Edward Granat [mailto:megranat@xxxxxxxx] 
Sent: Thursday, 23 October 2003 9:30 AM
To: austechwriter@xxxxxxxxxxxxx
Subject: atw: Re: OT (a bit): Macromedia to buy eHelp (RoboHelp)


Thanks for letting us know Bridget but, goodness me, could they cram any 
more US style PR BS and convoluted legalese into something they call a 
press release?

You could cut through the corporate self-promotional agendas in that with a 
knife.

Obviously written by the client for the client.  A journo would need a 
Babel fish to translate this one for public consumption.

Reminds me of the old advertising industry adage of corporate advertising 
being like pissing yourself in a dark grey flannel suit.  You get a warm 
feeling that nobody else notices.

Cheers,

Michael Granat
Write Ideas

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