atw: Re: BlackBerry devices? [SEC=UNCLASSIFIED]
I am currently writing a policy manual on BlackBerry devices. I would like your opinion on what terminology to use.
Is the term BlackBerry accepted widely enough so that I can use it without adding the word "device"? That is, do I use the term "BlackBery" alone or do I need to call it a "BlackBerry device"? 



Deciding whether to use the qualifier noun "device" is not
so much a matter of whether the term "BlackBerry" is accepted
widely enough as it is a question of protecting RIM's trademark.
Trademarked terms should be used as an adjective not a noun so
that they are not used generically (for example, "Make a Xerox
copy of this" vs "Make a Xerox of this"). Doing so differentiates
a specific brand from other similar items.

>
> Following on from this, what is more acceptable in the plural,
> "BlackBerries" or "BlackBerry devices"?  I do not really want to
> have to  use the word "device" if I can help it, but somehow
> "BlackBerries" does not seem right.
>

For the same reason, there probably isn't a plural that is
recommended by the manufacturer.

-- Janice

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