[austechwriter] Re: Using the word 'anger' in marketing text

Negative terms in ad copy is common and trendy.
"Our killer apps are used in anger by bleeding edge companies."
English is upside down these days (It's totally sick.)
Cheers,
Marcus Amann
Technical Publications Manager
TOWER Software

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-----Original Message-----
From: FCzuczman@xxxxxxxxxxxxxx [mailto:FCzuczman@xxxxxxxxxxxxxx]
Sent: Tuesday, 29 April 2003 2:15 PM
To: austechwriter@xxxxxxxxxxxxx
Subject: [austechwriter] Using the word 'anger' in marketing text



Hi All,

Does anyone see any issue with the following?

"All the products we sell we use in anger ourselves."

It was written by a british writer for one of the contract programmers
here. He asked me to proof it, I was amazed that they used the word =
anger.
He got back to them and supposedly it is a common term used in the US =
and
UK. Can anybody confirm this?

To me it sounds like the product is used for malicious, vindictive =
reasons
by the developers.

Thanks and best regards,
Fiona Czuczman


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