[austechwriter] Re: Using the word 'anger' in marketing text

I hope that they know their audience.  It is clearly not an international one.
It may be common language, but it still creates a picture of anger.  Who 
wants that?  Are the customers all angry?  The word sticks in one's mind 
more strongly than the copywriters intended, I think.

David



At 02:14 PM 29/04/2003 +1000, you wrote:

>Hi All,
>
>Does anyone see any issue with the following?
>
>"All the products we sell we use in anger ourselves."
>
>It was written by a british writer for one of the contract programmers
>here. He asked me to proof it, I was amazed that they used the word anger.
>He got back to them and supposedly it is a common term used in the US and
>UK. Can anybody confirm this?
>
>To me it sounds like the product is used for malicious, vindictive reasons
>by the developers.
>
>Thanks and best regards,
>Fiona Czuczman
>
>
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