[austechwriter] Re: Using the word 'anger' in marketing text

The problem with Plain English, Michael, is that you have to know what you talk 
about. No hiding underneath cloudy terms.
That's VERY contrary to anything in the IT industry, innit?
Jonn
  ----- Original Message ----- 
  From: Michael Edward Granat 
  To: austechwriter@xxxxxxxxxxxxx 
  Sent: Wednesday, April 30, 2003 10:16 AM
  Subject: [austechwriter] Re: Using the word 'anger' in marketing text



  When in doubt, why not try Plain English?

  It might not be so trendy, but it actually communicates to the broadest 
  possible audience.

  (Otherwise, you'd better provide a "Glossary of Abstruse & Trendy Terms & 
  Phrases" at the back of your document.)

  Regards,

  Michael Granat
  Write Ideas
  Carnegie, Victoria, Australia.

  At 15:37 29/4/2003 +1000, you wrote:
  >Negative terms in ad copy is common and trendy.
  >"Our killer apps are used in anger by bleeding edge companies."
  >English is upside down these days (It's totally sick.)
  >Cheers,
  >Marcus Amann
  >Technical Publications Manager
  >TOWER Software

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