[austechwriter] Re: Using the word 'anger' in marketing text

When in doubt, why not try Plain English?

It might not be so trendy, but it actually communicates to the broadest 
possible audience.

(Otherwise, you'd better provide a "Glossary of Abstruse & Trendy Terms & 
Phrases" at the back of your document.)

Regards,

Michael Granat
Write Ideas
Carnegie, Victoria, Australia.

At 15:37 29/4/2003 +1000, you wrote:
>Negative terms in ad copy is common and trendy.
>"Our killer apps are used in anger by bleeding edge companies."
>English is upside down these days (It's totally sick.)
>Cheers,
>Marcus Amann
>Technical Publications Manager
>TOWER Software

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