[austechwriter] Re: Using the word 'anger' in marketing text

Hi Fiona,
The Brits and the yanks do have quaint usages. To 'use something in
anger' only means that to use it seriously rather than merely collect it
for its cosmetics. It's all about identifying your audience.
Brian.

----- Original Message -----
From: <FCzuczman@xxxxxxxxxxxxxx>
To: <austechwriter@xxxxxxxxxxxxx>
Sent: Tuesday, April 29, 2003 2:14 PM
Subject: [austechwriter] Using the word 'anger' in marketing text


>
> Hi All,
>
> Does anyone see any issue with the following?
>
> "All the products we sell we use in anger ourselves."
>
> It was written by a british writer for one of the contract programmers
> here. He asked me to proof it, I was amazed that they used the word anger.
> He got back to them and supposedly it is a common term used in the US and
> UK. Can anybody confirm this?
>
> To me it sounds like the product is used for malicious, vindictive reasons
> by the developers.
>
> Thanks and best regards,
> Fiona Czuczman
>
>
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