[austechwriter] Re: A widdle website

Steve,
This topic interests me.
The Web site looks good, but I don't understand your reference to the =
entire right hand side. All the content appears centred with the right =
hand side being part of the background. I'm also not clear as to what =
changes should be applied to your own Web site. Is it about merely =
centreing the content?
Come to think of it, most single page "sales letter" Web sites are =
centred.
Are the dramatic increase in sales attributable to the just these =
changes or did the Web site owner do a Marketing campaign as well?
Cheers,
Marcus Amann
Technical Publications Manager
TOWER Software

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-----Original Message-----
From: Steve Hudson [mailto:cruddy@xxxxxxxxxxxxxxxx]
Sent: Wednesday, 30 April 2003 7:56 PM
To: Austechwriters
Subject: [austechwriter] A widdle website



I performed a substantive change to front page content - the addition of =
the
entire right hand side. Result, dramatic international rise in sales. =
You
might care to note, I have and need to do something about it on my own =
site.

The site is www.hitechmufflers.com, of course if you live near Sydney / =
the
Gold Coast you could also avail yourself of some name dropping for a
discount, but the real point is to have a bit of a giggle AND learn
something about presenting to the web audience for a real business.

To be fair, I have also increased content and worked with the new =
webmaster
on usability issues, the previous site scored a "Hopeless" and now it =
scores
an "Acceptable". However, neither of these brought about dramatic
bottom-line results, just increased existing customer satisfaction ...


Steve Hudson

Word Heretic, Sydney, Australia
Tricky stuff with Word or words for you.
Email:      word_heretic@xxxxxxxxxxxx
Products:   http://www.geocities.com/word_heretic/products.html
Spellbooks: 735 pages of dump left and dropping...

The VBA Beginner's Spellbook: For all VBA users.

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