Contacts: John Bianchi jbianchi@xxxxxxxxxxx <mailto:jbianchi@xxxxxxxxxxx> 212/979-3026 Jim Zelinski/Zelinski Public Relations For Rogers Family Coffee Companies 415/882/7787 Sarah Obraitis Rainforest Alliance 212/677-1900 AUDUBON, ROGERS FAMILY COFFEE COMPANIES, RAINFOREST ALLIANCE LAUNCH AUDUBON (tm) COFFEE "Brew The Right Thing" with Audubon Shade-Grown Certified Organic Coffees San Leandro, CA And New York, NY November 21, 2003 - National Audubon Society and Rogers Family Coffee Companies - are honored to announce the launch of a new, habitat friendly, socially responsible, shade-grown, organic coffee line certified by the Rainforest Alliance. Audubon (tm) Coffee features a full line of new premium products offered at select retail outlets, gourmet stores, pet stores, supermarkets, through corporate service, and the Audubon Coffee Club www.auduboncoffeeclub.com <http://www.auduboncoffeeclub.com> . This premium line of coffee reflects the goal of Audubon, the Rogers Family and the Rainforest Alliance to promote environmentally and socially responsible products that protect bird species, wildlife habitat, and dwindling rainforests, and which raise the quality of life for people in the world's coffee growing regions. "Audubon Premium Shade Grown Coffee proves you can provide consumers with excellent coffee and do so in a progressive way that takes into consideration environmental and social concerns," said Patrick Milliman, National Audubon Society Chief Communications Officer. "Audubon is pleased to work with the Rogers Family and Rainforest Alliance on this worthy project." Coffee lovers everywhere can now purchase Audubon premium blends certified by Rainforest Alliance that meet its rigorous standards for environmentally and socially responsible coffee farming. Audubon (tm) Coffee is also 100-percent certified organic and shade-grown. The product line includes Audubon French Roast, Audubon Breakfast Blend, Audubon Rainforest Blend, and Audubon Decaf blends. These Rainforest Alliance-certified Audubon(tm) Coffees can also be purchased online at www.auduboncoffeeclub.com <http://www.auduboncoffeeclub.com> or by calling: 1-800-770-9381. "We are very pleased to forge this partnership with Audubon and the Rainforest Alliance, whose shared goal of protecting the world's threatened wildlife and natural resources mirrors our own commitment to preserving nature and improving the quality of life in the world's coffee-growing regions," said Jon B. Rogers, President of the Rogers Family Coffee Companies which includes San Francisco Bay Gourmet Coffee, Organic Coffee Co., and Fairwinds. "Audubon Coffee reflects our goal to always 'Brew the Right Thing' for all of the people, flora, and fauna associated with our coffee." Like all coffee roasted, distributed, and sold by the Rogers Family Coffee Companies, since their inception in 1979, Audubon (tm) Coffee is grown on farms where the Rogers Family mandates protection of nature and provides direct, continuous aid for thousands of coffee farm workers and their families throughout Latin America and Africa. Audubon(tm) Premium Shade Grown Coffee is made exclusively from carefully selected Arabica beans cultivated by farmers in the world's premier coffee regions. These exceptional farmers use traditional techniques to grow beans as nature intended - under a lush canopy of tropical trees, habitat for hundreds of bird species such as toucans and migratory warblers, and rainforest wildlife such as jaguars and tree frogs. To boost production, many coffee farmers have switched to full sun farming and destroyed native shade trees, leaving little possibility for wildlife habitation. The introduction of Audubon(tm) Coffee helps reverse this destructive trend. "It is only natural for Audubon, a like-minded conservation organization, to launch a certified sustainable coffee product, and we are pleased that Audubon has chosen for its coffee program beans that meet Rainforest Alliance's guidelines for protecting workers, wildlife, and communities. Increasingly, businesses and consumers are looking for the seal of approval that guarantees social and environmental responsibility," says Tensie Whelan, Executive Director of the Rainforest Alliance. For more information on the Audubon Coffee program, Source Aid program, Fair Trade, any coffee industry issue, to purchase products or to help the Rogers Family continue to "Brew the Right Thing," please visit www.auduboncoffeeclub.com, www.sfbaycoffee.com <http://www.sfbaycoffee.com> , www.o-coffee.com <http://www.o-coffee.com> , www.fairwindscoffee.com or www.naturefriendly.org <http://www.naturefriendly.org> . Or call 1-800-829-1300 or 1-510/638-1300. Editor's Note: Original and electronic photographs along with broadcast-quality video of Source Aid "in action" projects, the coffee roasting process, coffee farms as well as the people, flora and fauna of Latin America and Africa are available. Please contact Jim Zelinski/Zelinski Public Relations at 415/882-7787, 415/420-6050 or email zelinskipr@xxxxxxxx The mission of the Rainforest Alliance is to protect ecosystems and the people and wildlife that live within them by implementing better farming and forestry practices for biodiversity conservation and sustainability. Companies, cooperatives and landowners that participate in our programs meet rigorous standards for protecting the environment, wildlife, workers and local communities. Sustainable coffee farming is at the center of its efforts to save rainforests, wildlife and to promote cohesive and progressive communities. To learn more, visit www.rainforest-alliance.org. Princeton University graduate and ex-Revlon executive Jon B. Rogers founded the Rogers Family Coffee Companies in 1979. He took out a second mortgage on his home to purchase and eventually transform a small, bankrupt firm into what today collectively comprises one of the nation's leading family owned and operated roasters of branded quality gourmet coffee. The company also is the largest gourmet coffee roaster in the San Francisco Bay Area, and one of the nation's few remaining family-owned gourmet coffee roasters. The Rogers Family Coffee Companies today include San Francisco Bay Coffee, The Organic Coffee Co. (the nation's top seller of 100% organically grown coffee), Fairwinds Coffee, Cunningham's Coffee, Pleasant Hill Farms Quality Coffee and East India Coffee and Tea. Together the companies supply millions of pounds of coffee - including "Fair Trade Certified" - and tea each year to discriminating customers worldwide including all Costco stores throughout the Western U.S. All companies are based in San Leandro, California except Fairwinds, which is headquartered in Manchester, New Hampshire. # # # You are subscribed to Audubon-News. To unsubscribe, send email to audubon-news-request@xxxxxxxxxxxxx with 'unsubscribe' in the Subject field. To adjust other settings (vacation, digest, etc.) please visit, http://www.freelists.org/list/audubon-news.