[atlantaprog] Re: [atlantaprog]Radio listeners in Atlanta

The rise of Viva 105.3 says more about Clear Channel's ability to find
formats and program stations (or move programming in as is probably the case
here) that appeal to a large audience segment. It just means that Atlanta's
population is finally starting to look like other large metro areas.  I
think NYC has had a Top 3 Spanish station for over 10 years.

I guess I don't think there is enough money in even Clear Channel's budget
for "marketing" Spanish radio to a market that is not already primed for it.
I think the day of radio creating culture or markets is long dead.

I also think that the media world is getting more and more niche everyday
and companies like Sirius and XM Satellite radio, and iTunes Music Store, et
al are making music bite sized and individually wrapped for vertical
consumption, and to think that any music genre, especially one like Prog,
has a chance for being a horizontal (cross format) hit, is especially thin.
What was the last Prog song to do so? Owner Of A Lonely Heart?

I look at bands like Black Eyed Peas and Usher and hear Prog elements,
though not necessarily Prog sentiments, in their genre smashing. There may
be more Prog in mainstream black music and radio these days than in
traditional Prog outlets.

I think the idea of looking at a Baja Prog is not so far fetched. Neither is
Noir Prog, Nippon Prog. Who knows, maybe there'll eventually be a real
Progressive Country!

-Jim
 www.touchxtone.com



> Begin forwarded message:
> 
>> From: FreeLists Mailing List Manager <ecartis@xxxxxxxxxxxxx>
>> Date: January 27, 2005 3:27:26 PM EST
>> To: agmedia@xxxxxxxxxxxxxx
>> Subject: atlantaprog: HDeer@xxxxxxxxxxxxxxxxx post needs approval
>> Reply-To: HDeer@xxxxxxxxxxxxxxxxx
>> 
> 
>> You make an excellent point.  The success of V103 and the Latin music =
>> station are definitely worth paying close attention.
>> 
>> I wonder if it's really the music itself that does all the work for =
>> these radio stations.  It seems to me that marketing is life and death.
>> 
>> If Sprite were marketed incorrectly, it would be just another tooth =
>> rotting sugar water and syrup contraption that has no real advantage =
>> over, for instance, Kroger Lemon-Lime Soda, which costs much less.  =
>> However, because Sprite is well marketed, a large segment of the =
>> population will always buy it at the store without even thinking twice
>> =
>> about the value.
>> 
>> I think that the music listening public is not a static vessel that is
>> =
>> going to decide what they like and shut out everything else no matter =
>> what you do.  After all, people's tastes do change, but not just with =
>> the capricious winds of fate. =20
>> 
>> What if it is possible that Prog Rock can be mega popular, even
>> beating =
>> out V103, if it is presented and packaged in ways that catch people's =
>> attention and attract them?
>> 
>> 
>

Other related posts: