[atlantaprog] Re: The cost of CDS

In a message dated 10/28/2003 4:16:51 PM Eastern Standard Time, 
wheat@xxxxxxxxxxxxxx writes:
> Yes, it's cheap to record music and press CDs now, but it is NOT any 
> cheaper to distribute and market music nationwide or world-wide like 
> major labels do.
> If you make an album with a major label, they can and do spend far more 
> on distribution and marketing than they do on recording or duplication. 
> I'm talking $100,000 to record an album and $3,000,000 to distribute, 
> market and promote it. And guess what? If they don't spend millions to 
> market it, the artists don't go gold or platinum and don't become  
> stars. It still works that way.
> 

The approach I'm advocating is that labels take the middle ground between the 
idiotic amounts they currently spend promoting the likes of "Justa 
Trendyfake" or "Titney Steers" and what an indie label spends promoting a new 
release.  
This would be a "back to basics" approach in which the main idea is simply to 
find talented people with good songs who are pretty much all ready formed, 
record their stuff and sell it with less BS and more substance and in a smaller 
and cheaper fashion.  The music industry used to exist quite nicely without 
gazillion selling albums and I think it can do so again and still be quite 
profitable.

CH

Other related posts: