[atlantaprog] Re: Radiohead once again changing the rules...

What I like about this is that it differentiates between the *product* (i.e. the actual disks) and the "art" (i.e. the music). I've often thought a good model for bands to emulate might be the *shareware* model. Download it free. If you like it, send some cash and receive some tangible goodies - actual disk, lyric book, etc. Maybe a code to unlock some sort of hidden content. Maybe multitrack files of the project for DIY remixers to play with. Something like that. Of course, this would mean that bands would have to make available some goodies that people would want, and Radiohead has done this with the box set.
But not wanting to rain too much on the parade, word is that next Spring, this new RH CD will be available in a conventional CD format at the record stores. I guess they still have to make some concessions to the segment of the marketplace that still likes to own a tangible product (but aren't inclined to buy the box). 

A

On Oct 2, 2007, at 4:11 PM, Brian C. wrote:
I fucking love radiohead. They provide a free option ( i mean there was going to be one anyway right?), but those who want the collectibles/box set, song lists, pics etc can get that too. I bet when they tour I'll be more inclined to shell out 50 bucks to see em knowing they did this. 



On 10/2/07, Jim Combs <jwcombs@xxxxxxxxxxxxx> wrote:
If enough big artists do this, it accomplishes three things: 1) Breaks the backs of the major labels who could not survive without big artists, and 2) teaches consumers a new norm for obtaining music, and 3) actualizes the concept that consumers buy music from artists not labels.
This all will be both good and bad for indie or small artists, probably in equal measure and unknown ways. 

-Jim
--
-Jim
www.myspace.com/jimcombs
www.sensitivechaos.com



-------------- Original message ----------------------
From: BK Broyla <bkbroyla@xxxxxxxxx>
> It's a stroke of genius for RH. And the same indy, bootstrap idea helps > unknowns take it to a higher level. My only question is, can you use this idea > to run the whole path, from unknown to RH's level? I suspect the large record > cos are still useful for getting you the exposure from low-level to hugely 
> famous, but at the bottom and top ends you probably don't need them.
>
> BK

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