[atlantaprog] Promotion...

Hi all,
Beth is concerned about the costs of promoting her Rogue pre-show, so 
I wrote up the following plan for her. It occurred to me that 
either... 1. Some of these suggestions may be useful to some of you 
(especially those of you promoting the Roguefest itself), or 2. I may 
have overlooked some other useful info...
So, here it is... just replace the band names and dates with your own info!

AWG

>Hi Beth,
>
>Promotion for the pre-show shouldn't cost much more than time.
>
>The first thing to do is confirm and reconfirm your arrangements 
>with the bands and the venue. Try and get the venue agreement in 
>writing (a simple letter of agreement should do the trick).
>
>I suggest you send email press releases to every newspaper and 
>Creative Loafing-style weekly in the SE. Be sure and include links 
>to the band's sites and sound samples. If you want me to help put it 
>together, let me know.
>
>Then I would send a hardcopy press release with a CD sampler from 
>the various bands to Creative Loafing and the AJC (if you send me 
>CD's from the bands, I'll burn a few copies of a sampler CD for you 
>to send out). Also to key papers in Athens, Augusta, Greenville, 
>Chattanooga, etc. If possible, include color pics of the bands. If 
>not, then make sure the bands have HIGH RESOLUTION pictures 
>available on the web.
>
>Also send press releases and CDs to every college radio station you 
>can track down (in Atlanta, that would be WREK and WRFG)
>
>Then start calling CL and AJC, and don't stop 'til you actually talk 
>to an editor or writer. Be persistent!
>
>MOST IMPORTANTLY - All of this MUST be done by June 27th (July 4th 
>at the latest). The emails should go out EARLIER if at all possible, 
>but MAKE SURE EVERY FACT IS CONFIRMED!!!!
>
>Press coverage of any type is worth a thousand ads!
>
>Other things to do - have Mindworm make a poster and/or cards 
>distribute them around town by July 1. Prepare an email flyer and 
>have every band send it to their email lists, plus the Atlanta prog 
>list. Maybe Wade would even send it to the Roguefest list.
>
>AWG

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