[atlantaprog] Fwd: atlantaprog: HDeer@carterbaldwin.com post needs approval

Begin forwarded message:

From: FreeLists Mailing List Manager <ecartis@xxxxxxxxxxxxx>
Date: January 27, 2005 3:27:26 PM EST
To: agmedia@xxxxxxxxxxxxxx
Subject: atlantaprog: HDeer@xxxxxxxxxxxxxxxxx post needs approval
Reply-To: HDeer@xxxxxxxxxxxxxxxxx


You make an excellent point. The success of V103 and the Latin music =
station are definitely worth paying close attention.

I wonder if it's really the music itself that does all the work for =
these radio stations. It seems to me that marketing is life and death.

If Sprite were marketed incorrectly, it would be just another tooth =
rotting sugar water and syrup contraption that has no real advantage =
over, for instance, Kroger Lemon-Lime Soda, which costs much less. =
However, because Sprite is well marketed, a large segment of the =
population will always buy it at the store without even thinking twice =
about the value.

I think that the music listening public is not a static vessel that is =
going to decide what they like and shut out everything else no matter =
what you do. After all, people's tastes do change, but not just with =
the capricious winds of fate. =20

What if it is possible that Prog Rock can be mega popular, even beating =
out V103, if it is presented and packaged in ways that catch people's =
attention and attract them?


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