[atlantaprog] Re: Attendance Policy for CJ's-- 'fair and balanced'

Hey Brian,
      I generally try to put up flyers about a week to 10 days before 
our shows.  Longer out than that,  and the flyers either disappear or 
otherwise become "invisible" to people who frequent a given path.  I 
think that flyers are at their most effective as a result of their 
novelty ("Hmm,  what's that say?  It wasn't here yesterday...."),  and 
as a short term prompt ("Hmm,  I haven't got any plans for <tomorrow,> 
 maybe I'll check that out.").  Unless people are into a given event 
already,  I'm not sure they'll really make note of it if it's too far in 
the future.
      I think that flyers work in the longer term by regularly putting 
up different but similar flyers for different but similar events.   Our 
ongoing strategy has been to have flyers with different colors and 
decorative features but using the same fonts and same basic info and 
outline with KARMA LINGO always as big as life across the top,  the 
theory being that if people see the name in enough places in slighly 
different contexts,  eventually there'll be a bit of "name brand 
recognition:"  "Karma Lingo?  I think I've heard of them...."
     18 months ago when we were really playing out a lot,  it seemed to 
be working....

Talk to you soon!

Matthew




Brian King wrote:

>I also agree with Matt, Wade and Steve-- there has to be a stick as well as
>a carrot.  Everyone has a 'good excuse' not to attend but if no one from
>your band is showing up why should your band play?  Not that I think I have
>a vote in this-- Matt set this gig up and he makes the rules.  After all,
>any band can try to get a gig on their own at Jake's if they want.
>
>On a related note-- I'm willing to put up fliers in East Atlanta and L5P-- 
>does anyone have a suggestion on how far in advance to do it?  When I did
>some for the Rogue Fest it was pretty early and I noticed most of them had
>been torn or blown down by the time of the gig.  How much lead time is
>optimal for band flyers in general?
>
>Brian
>
>
>Brian
>
>
>  
>
>>Hi all,
>>
>>I agree with Wade completely on this CJ's thing.  When I forwarded
>>    
>>
>Matthew's
>  
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>>original post to the rest of MOF the unanimous response was "that's a
>>    
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>pretty
>  
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>>smart way to try and guarantee the Club keeps this going", along with
>>    
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>"Sure,
>  
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>>at least one band member a month's no big deal".
>>
>>That said, the promotion is the critical other aspect to make this work.
>>    
>>
>It
>  
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>>will stagnate into nothingness if the sole crowd each month is only a
>>    
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>single
>  
>
>>member of each band that's on the rotating roster of performers.  Good to
>>see the ARIA website updated, but it really does come down to each band
>>doing whatever they can to promote the entire series as an ongoing monthly
>>event, regardless of whether that band is performing or not.
>>
>>This is quite literally "exactly" what we all talked about wanting to try
>>and achieve at the inception of ARIA.  Well, here it is...  time for us to
>>all step up to the plate.
>>
>>Steve
>>www.manonfireband.com
>>
>>
>>    
>>
>>>From: "Wade S" <cobwebstrange@xxxxxxxxxxx>
>>>Subject: [atlantaprog] Re: Attendance Policy for CJ's
>>>Date: Sun, 28 Sep 2003 17:22:51 +0000
>>>
>>>Hi Everyone,
>>>I completely agree with Matthew on this one and I think Matthew is way
>>>      
>>>
>too
>  
>
>>>nice of a guy to say something this blunt, so I will:
>>>
>>>If the members of A.R.I.A. aren't going to make time to be at these
>>>      
>>>
>shows
>  
>
>>>then it is absolutely ridiculous to expect anyone else to be there.
>>>
>>>It's frustrating to me that asking one member of each band to show up
>>>      
>>>
>each
>  
>
>>>month if they want their band to play is being met with any kind of
>>>resistance at all.  When we have played Cobweb Strange shows, if you
>>>      
>>>
>guys
>  
>
>>>aren't there then it's pretty empty.  When I'm at your shows, it's the
>>>      
>>>
>>same
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>>
>>>deal.  No one from Cobweb Strange can be at the shows because we have
>>>      
>>>
>gigs
>  
>
>>>as McFly on Thursdays, so Cobweb Strange should NOT be put on the bill
>>>      
>>>
>if
>  
>
>>we
>>    
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>>>DO end up with a night off.  If I have a night off, I'll be there
>>>      
>>>
>>supporting
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>>>whoever is playing (all four of us would probably be there), but if
>>>      
>>>
>>someone
>>    
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>>>from Band XYZ has been there supporting this thing every month, they
>>>      
>>>
>>should
>>    
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>>>be up on stage that night, not us.  It seems logical to me.  If EVERYONE
>>>      
>>>
>>in
>>    
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>>>your band can make time to play at the shows, I would think that ONE of
>>>      
>>>
>>you
>>    
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>>>could make time to be there to support everyone else.  Matthew is only
>>>asking for ONE person from your band ONE night a month.  If you can't do
>>>that, fine, show up to support the other bands when you can and let
>>>      
>>>
>people
>  
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>>>who support the event regularly perform.
>>>
>>>As for other promotion, I really do hope that everyone in this group
>>>      
>>>
>helps
>  
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>>>to promote the events by whatever means possible - regardless of whether
>>>      
>>>
>>or
>>    
>>
>>>not they are playing.  However, even if we put out 10,000 flyers, have a
>>>dedicated website, get an article in the Creative Loafing and send
>>>      
>>>
>emails
>  
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>>to
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>>>all of our email lists, I think it's totally unrealistic to expect
>>>      
>>>
>enough
>  
>
>>>people to show up to keep this thing going who aren't either Band /
>>>      
>>>
>>A.R.I.A.
>>    
>>
>>>members or friends of one of the bands playing.  We put on a two day
>>>festival this year ON A WEEKEND and I suspect that there weren't 20
>>>      
>>>
>people
>  
>
>>>there who weren't either band members, A.R.I.A. members or friends and
>>>family of one of the bands performing.  Does anyone really expect that
>>>      
>>>
>>there
>>    
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>>>will be a significant number of people out on a Thursday just to see
>>>      
>>>
>just
>  
>
>>>two of us because they saw a flyer?  If you really think Matthew's plan
>>>      
>>>
>is
>  
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>>>unrealistically harsh because you, a fan of this music and a member of
>>>      
>>>
>>this
>>    
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>>>community, don't think that one member of your band can be at each show,
>>>      
>>>
>>how
>>    
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>>>can you possibly expect someone with less of an interest in our
>>>      
>>>
>community
>  
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>>to
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>>>support these events?
>>>
>>>-Wade
>>>      
>>>
>>
>>    
>>
>
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>
>  
>

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