[amayausers] Fw: Re: tote & towel pricing

> Roland, thank you so much for sharing both your time AND your knowledge so
> generously.  It's really appreciated.
>
> Have a great, safe holiday!
> Best,
> Sandra Walker
> A&E Custom Embroidery
> 936.588.1015   800.291.6953
> We make your life more colorful...and your business more visible!
> ----- Original Message ----- 
> From: "Roland R. Irish III" <signman@xxxxxxxxxxxxxxxxxxx>
> To: "Sandra Walker" <aece@xxxxxxxxxxxxxxxx>
> Sent: Tuesday, June 27, 2006 3:48 PM
> Subject: Re: [amayausers] Re: tote & towel pricing
>
>
>> I'll take care of both notes at once...
>> EMT is Eastern Marketing Team. 317-803-2400
>> I've never had any trouble with them. Way back a few years their 
>> digitizer screwed up a design on patches and made the 'climber' look 
>> like one of the 3 stooges...I called them and they redid the entire 
>> order and airmailed it out 2 days later at no charge. That's the only 
>> time they ever screwed up!
>> Now I send them the digitized file. Mostly firedepartment or scout 
>> patches.
>>
>> To figure the price on totes....since I do both wholesale AND  retail...I 
>> have a boutique across town we own....I have to double my  costs, etc. to 
>> get 'wholesale' pricing to sell to other stores.  Standard retail markup 
>> is 'keystone' or double the cost...so you  double it again and there is 
>> 'suggested' retail. I have no problem  getting $45 for a 'boat tote' with 
>> a zipper, big oversize thing-with  15,000 stitches on it for a walkin 
>> retail sale. Tote costs me about  $7.50, then the stitching. So if 
>> another store orders them, I still  make $22.50 minimum for at least a 
>> half dozen of them. Sold 6 to one  customer at RETAIL because he wanted 
>> his 'boat' image and the name of  each grandkid on them-so each was a 
>> custom job. Made his christmas  shopping easier!
>> Standard 'retail' walk-in embroidery is $1.50 per thousand, WHOLESALE  is 
>> $1.00 or less for quantity. Don't underprice yourself unless you  make it 
>> up somewhere else. Around here, the competition all charge a  'setup' on 
>> any job, even if it is straight Dakota design and some  lettering. So 
>> they can charge less per thousand but make it up on the  setup charge. 
>> Screenprinters do that also...I don't.
>>
>> I get the bulk of my totes from Sanmar-unbelievable prices...and the 
>> super heavy duty stuff through a company called LEED'S which normally 
>> will do the screenprint or embroidery for you, but they will sell 
>> blanks. Better than LL Bean boat bags-we have some of those we bought  on 
>> a trip up to Maine. WITHOUT embroidery, I think I paid $38 for the  big 
>> one! Real cheesy sales technique...when you walk in their store- instead 
>> of baskets or carts, they have racks of 'tote bags' you grab  to carry 
>> your purchases. When you get to the counter, they ring up  the tote bag 
>> and most people don't realize it-they want the bag anyways!
>>
>> Rule of thumb is...depending on your 'overhead' you should strive to 
>> make a MINIMUM of $40-$50 per hour that your machine is running. Less 
>> than that and you aren't making a profit....so whether it is retail  or 
>> wholesale, your 'billing' for your output should be at least that  much.
>>
>> Roland
>>
>> Sunrise Graphics
>> 116 Main St
>> Claremont, NH 03743
>> 603-543-1324
>> fax 603-543-9902
>> (fax machine is NOT turned on 24/7-only during normal business hours 
>> Mon-Fri., 8 am -5 pm)
>> www.sunrisegraphics.org
>> signman@xxxxxxxxxxxxxxxxxxx
>>
>>
>> On Jun 27, 2006, at 4:20 PM, Sandra Walker wrote:
>>
>>>> For 'retail' pricing, we take the cost of the tote X 3, and stitching
>>>> at $1.50 per 1000 X 2.
>>> Roland, I don't mean to be dense, but I'm confused about the stitch 
>>> price at
>>> "$1.50 per 1000 x 2."
>>> Do you mean that for retail customers you double your charge for 
>>> stitches?
>>> I've been charging all my customers $1.00 per 1000 stitches...
>>>
>>> And do you have a recommended supplier for totes?
>>>
>>> Appreciate it!
>>> Sandra Walker
>>> A&E Custom Embroidery
>>> 936.588.1015   800.291.6953
>>> We make your life more colorful...and your business more visible!
>>> ----- Original Message -----
>>> From: "Roland R. Irish III" <signman@xxxxxxxxxxxxxxxxxxx>
>>> To: <amayausers@xxxxxxxxxxxxx>
>>> Sent: Monday, June 26, 2006 3:52 PM
>>> Subject: [amayausers] Re: tote & towel pricing
>>>
>>>
>>>> For 'retail' pricing, we take the cost of the tote X 3, and stitching
>>>> at $1.50 per 1000 X 2.
>>>> We've got some totes in the retail store with unicorns, etc. on them-
>>>> totes were around $4-7 and probably 8,000- 10,000 stitches or so.
>>>> Retails from $15 to $25.
>>>> You have to play with pricing depending on the type of tote...some of
>>>> the better quality totes (striped poplin, inside pockets, even a
>>>> zipper) cost LESS than a plain canvas tote. So you mark up according
>>>> to how it 'looks' for value.
>>>> For wholesale orders, it depends on quantity, but we get at least
>>>> cost X 2 + $1.50 - $1.25 per thousand for stitches. Then stitch price
>>>> drops for higher quantity.
>>>> Roland
>>>> ===========================================================
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>>
>>
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