[amayausers.com] Re: Are you eating profits to get orders?

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Funny - we had a call the other day that did a lot of talking about how he 
wanted this and wanted that and how he was unhappy with this other big shop he 
called and how long it took to get his stuff.  Basicly was being totally 
annoying - then went on to say how he didn't want to deal with a small shop, 
small time vendor.

My wife - in a moment of clarity and purpose - proceeded to tell him, the 
reason why you were a number and not a name, and the reason you had to wait so 
long for your order was because YOU DIDN'T DEAL WITH A SMALLER SHOP.

He probably won't call back but I was proud of her.

Anyway, if it's close to what we charge and we are slow, I might bend a dollar 
or two - but I won't bend much, because in the long run, you just screw 
yourself and end up being the shop all the price hunters call.  In turn, that 
means that there is no Loyalty long term of those folks.  They are always 
looking for a better deal.

Selling service, responsiveness, turn around, quality etc, will always win as 
long as you are at least REASONABLY priced.

Call your competition, see what they charge, see what they quote turn around 
wise, look at the kind of work they do compared to yours and go from there 
formulating a strategy based on where YOU want to be in the marketplace.

Oh, and don't be afraid to occasionally say, NO thanks and send customers on 
their way by being polite and telling them unfortunately, you can't do it for 
that price.

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