[accessibleimage] Re: tactile, business and Jung

I can tell Gatorade, my favorite beverage (I always ask for the most
offensive color), from the numerous knock-offs on the market.  In fact,
there are quite a lot of products: Gulden's, Heinz ketchup, Vlasic Pickles,
Tabasco, all sorts of booze, breath mints, etc. that I identify by their
shape.  Tabasco and the original Coca Cola bottles, according to an article
I read in Advertising Age a little while back, are the two most recognizable
products primarily because of the international language of the shape of the
bottles.  I hadn't thought about this as an access issue until Lisa posted
the article yesterday.

-----Original Message-----
From: accessibleimage-bounce@xxxxxxxxxxxxx
[mailto:accessibleimage-bounce@xxxxxxxxxxxxx] On Behalf Of Robert Jaquiss
Sent: Sunday, February 26, 2006 11:39 PM
To: accessibleimage@xxxxxxxxxxxxx
Subject: [accessibleimage] Re: tactile, business and Jung


Hello Lisa:

     Very interesting article. I remember that as a child and teenager, I 
was able to identify the kind of soft drink bottle by its feel. In the area 
where I live, it is still possible to buy coke in its classic shaped glass 
bottles. There is also a brand of root beer sold in a specially shaped 
bottle.
Here in the U. S. milk used to be sold in glass bottles. I believe that the 
larger dairy companies had their own designs. More later.

Regards,

Robert Jaquiss

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