[accessibleimage] smell and art

News
MIT Exhibits Fear Smell
MIT exhibit allows visitors to experience the smell of fear by scratching
a wall
Published On 12/11/2006 7:51:43 PM

The white paint coating the walls of ?The FEAR of smell?the smell of FEAR?
exhibit at MIT?s List Visual Arts Center appears upon first glance to be
in typical art gallery style. The neutral paint, however, belies the fact
that this art stinks?literally. 

Upon rubbing or scratching the walls, visitors are enveloped in the scent
of sweat that has been chemically reproduced and infused into paint by
Berlin-based Norwegian artist Sissel Tolaas. 

The work is the first part of a two-part installation called ?Sensorium:
Embodied Experience, Technology, and Contemporary Art,? running from Oct.
12 to Dec. 31 at MIT. 

According to the exhibition?s brochure, the artists featured seek to
evaluate whether ?technological advances in digital smell, haptic
technologies, and embodied computing? will be able to replace ?vision?s
long held-dominance over the other senses.? 

Tolaas?s exhibition explores how the body uses varying physiological
states to communicate different moods?focusing on body odor elicited by
fear. 

According to Vadim Bolshakov, an associate professor of psychiatry at
Harvard Medical School, sweating is a typical ?non-specific fear
response.? 

Tolaas wrote in her proposal for the installation that in the West, smell
is thought of in ?aesthetic terms?pleasant or unpleasant,? whereas in
other cultures, body smell is an important personal defining feature. 

?Since our representations of the world are most of the time scentless,
this indeed reinforces the social drive for deodorization of the world,?
Tolaas wrote in an e-mail. ?We can be tolerant in many ways, but this
physicality of not being able to stand each others? smell stops any kind
of communication.? 

The wall paint contains synthetic replicas of chemicals characteristic of
the sweat generated by individuals with varying chronic phobias. Over the
course of five years, Tolaas gained the trust of the nine men whose body
odors are featured in the exhibit, collecting their sweat after they were
exposed to fear-inducing stimuli. 

Using advanced technology, the scents were analyzed and reproduced in
chemical form. These chemicals in turn were mixed into wall paint through
a process called microencapsulation?a descendant of Scratch-n-Sniff
technology?which releases odors when the paint is rubbed or scratched. 

The reactions of the approximately 3800 visitors to the gallery since the
exhibition?s opening in October have varied immensely, according to Bill
A. Arning, a curator for the List Visual Arts Center. 

?Some people don?t want to experience it at all, and some people are very
happy to rub the walls and smell,? Arning said. ?We?ve had people refuse
to spend time in the room at all. If you smell something, the actual
molecules are entering your nose?it is a very intimate encounter with the
senses.? 

http://www.thecrimson.com/article.aspx?ref=516332

Lisa Yayla
Huseby Kompetansesenter 
Oslo Norway
lisa.yayla@xxxxxxxxxx

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