[accessibleimage] WGBH's MoPix system wins da Vinci Award

WGBH Boston, USA Monday, September 25, 2006

WGBH's MoPix® system wins da Vinci Award

By Mary Watkins,

Patented Motion Picture Access system makes films and theaters accessible to moviegoers who are deaf, hard of hearing, blind or visually impaired

Boston, September 2006- WGBH's MoPix® system (www.mopix.org) has won a 
prestigious da Vinci Award in recognition of the patented system's ability to make 
first-run movies and theaters accessible to patrons with vision or hearing loss.

To be presented September 29 by the National Multiple Sclerosis Society of 
Michigan, the da Vinci Awards honor exceptional design and engineering 
achievements in accessibility and universal design that empowers people of all 
disabilities.

Now available in 270 theaters across North America, MoPix® is comprised of two separate 
technologies. Rear Window® Captioning enables deaf and hard-of-hearing viewers to 
superimpose captions that only they can see onto a theater screen using a special reflector 
device that attaches to the seat's cup holder. DVS Theatrical® provides blind and 
visually impaired patrons with audio narration of a film's visual elements via headsets 
available at the theater.

WGBH Media Access Director Larry Goldberg said that MoPix® improves upon 
previous movie access options, since the captions and audio description are provided 
only to patrons who request them, and thus do not impact the experience of other 
theater patrons. As a result, patrons with sensory disabilities may now enjoy 
first-run theatrical movie debuts at the same time as their hearing or sighted 
friends and family members instead of having to wait for a special screening of a 
captioned print of the film.

"MoPix® grew out of WGBH's decades-long commitment to pioneering and providing access to 
television and other media via captioning and video description," said Goldberg, who noted that 
WGBH invented captioning for the hearing impaired in the 1970s. "It's gratifying to know that these 
technologies have made movies and TV programs accessible to millions of individuals with sensory 
disabilities."

Among the Hollywood studios working with WGBH to make more than 100 films accessible each 
year are Buena Vista Pictures, Columbia Pictures, MGM, Sony Pictures, Twentieth Century 
Fox Films, Universal Pictures, Warner Bros. Pictures and The Weinstein Company. For a 
list of current films, MoPix locations and "coming soon" titles through 2006 
and 2007, visit www.mopix.org.

How the systems work

The patented Rear Window System (U.S. Patent # 5,570,944) displays reversed 
captions on a light-emitting diode (LED) text display that is mounted in the rear 
of a theater. Patrons use transparent acrylic panels attached to their seats to 
reflect the captions so that they appear superimposed on or beneath the movie 
screen. The reflective panels are portable and adjustable, enabling the caption 
user to sit anywhere in the theater. A recent update of the reflector's design by 
the design firm Multi: Design for People and reflector manufacturer Boston Light 
& Sound, Inc. improves the usability and functionality of the device.

DVS Theatrical provides descriptive narration by means of an infrared or FM 
transmitter to a small portable receiver, enabling blind and visually impaired 
moviegoers to hear the descriptions of visual information- on-screen action, 
settings, facial expressions and more- on headsets from any seat in the theater.

Exhibitors serving the needs of patrons with sensory disabilities with MoPix 
installations in select locations include AMC Theatres, Carmike Theaters, CEC 
Theatres, Cineplex Theatres (Canada), Clearview Cinemas, Consolidated Theatres, 
Crown Cinemas, Douglas Theatres, Empire Theatres (Canada), Jack Loeks Theatres, 
Kerasotes Theatres, Loews Theaters, Malco Theatres, Megaplex Theatres, Muvico 
Theatres and National Amusements Theatres.

Rear Window Captioning systems may also be found throughout Walt Disney World, 
Disneyland and other theme parks, and at many Imax Theaters and National Parks 
visitors centers, some of which also are equipped with DVS Theatrical systems.

About WGBH

WGBH Boston is America's preeminent public broadcasting producer, the source of 
one-third of PBS's prime-time lineup, along with some of public television's 
best-known lifestyle shows and children's programs and many public radio 
favorites. WGBH's Media Access Group is a pioneer in technologies and services 
that make all forms of media accessible to the 36 million Americans who rely on 
captioning or video descriptions.

Contact:

Mary Watkins
Media Access Group at WGBH
mary_watkins@xxxxxxxx
phone: 617 300-3700 voice
617 300-2489 TTY
http://access.wgbh.org


(Posted via email)


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