FreeLists / webproducers / [webproducers] Re: OT, another dot-com boom?

[Lydia Sugarman <lsugarman@xxxxxxxxxxxxxxxxxxxxxxxxxxx>]

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I am seeing an uptick in inquiries about building opt-in lists for SMS 
messaging from my clients, i.e. party promoters, guerilla marketers, 
etc.  The email marketing technology my company offers has been able to 
be used to send SMS messages for quite awhile already.  We're just 
waiting for everyone else to catch up.

Yesterday I saw an article somewhere online about the beginnings of an 
advertising boom in RSS feeds.  Another one discussed the challenges 
presented in advertising in/on Podcasts. 

<OT>I don't know how people can skip Podcast commercials, on an iPod 
anyway, if it's part and parcel of the download.  Or, maybe it's just 
that I don't know how to fast forward through the middle of a piece as 
opposed to skipping the entire piece.

Big article on this morning's NYT about cell phone service.

By the way, thanks for initiating this great discussion.  This is the 
kind of thing I've missed most with the demise of the dot-com boom.  
Maybe this is the true signal of a recovering economy in the industry.  
Great discussion evaporated along with the jobs or, at least, it seemed 
that way for me.

Lydia Sugarman
Managing Principal
Private Label InterActive, Inc.
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Ari Feldman wrote:

>wireless is on the cusp of really being big in the US despite that
>we're 1-2 generations behind the rest of the world.
>
>the main problem with wireless is aside from ringtones, few have
>figured out how to make money from it - shade of the dot come
>revolution.
>
>however, sharon, you do pose an interesting question. i've heard the
>same statements and since i've been involved with advertising
>technologies, i know that online advertising is very hot.
>
>it's possible there may be another boom - i sure hope so. it will just
>be different from the last one and it could blow either way.
>
>regardless, it will be interesting to watch!
>
>Ari
>
>--- Sharon Greenfield <sharongreenfield@xxxxxxxxx> wrote:
>
>  
>
>>>Clients are stingy relative to the halcyon days of 2000 and you
>>>      
>>>
>>need to
>>    
>>
>>>take into account how much they're willing to spend, etc.
>>>
>>>Kudos to Todd for his valuable insight.
>>>      
>>>
>>  This little comment got me thinking about I heard recently. A
>>gentleman (I 
>>don't remember his name) on a radio interview was comparing current
>>internet 
>>technology with the advancement of motor vehicles back during the
>>turn of 
>>the 20th century. Various economic models have been created using
>>vehicle 
>>advancement into society as a basis. He says that there is basically
>>always 
>>an economic S-curve until saturation across consumers reaches 90%. So
>>he 
>>feels, since internet/wireless/etc technologies have obviously not
>>reach 90% 
>>yet, that the 'dot-com' boom and bust of around 2000/2001 was only
>>one half 
>>of the S-curve, and we will having another boom soon. What do you
>>guys think 
>>about this theory? Another dot-com boom? Has work been picking up
>>steadily?
>>
>>
>>
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>
>
>------------------------------------------------------------
>Ari Feldman
>Product Manager, Oddcast Media Technologies
>http://www.oddcast.com/
>
>
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