FreeLists / webproducers / [webproducers] Re: Project Pricing...

[Ari Feldman <outdoorminer2002@xxxxxxxxx>]

Todd mentioned an RFP - which is something that's crucial for pricing
but escaped me when writing the email so early in the morning before
ingesting ample amounts of liquid stimulants.

Your rates will of course vary. Courtney mentioned nothing about the
size of the client and their budget. Large agencies and consultancies
charge a shitload of money for relatively basic services - much of it
undeserved (I've been on that side of the house so I can say it with a
clear conscious).

Clients are stingy relative to the halcyon days of 2000 and you need to
take into account how much they're willing to spend, etc.

Kudos to Todd for his valuable insight.

Ari


--- Todd Warfel <lists@xxxxxxxxxxxxxx> wrote:

> I think Ari, hit it pretty well. Just to add how we do it...
> First, I've been doing this type of work for over a decade now, so I 
> 
> have quite a few projects to base time off of. That being said, we  
> typically estimate by the following method:
> 
> 1. Client sends out an RFP, which outlines what they want and need.
> 2. We review the RFP and begin thinking about previous work we've had
>  
> that matches up to that from the perspective off:
>    a) process
>    b) type of work (web, application)
>    c) methods involved (research, IA, usability, design, HTML/CSS  
> production, project management)
>    d) volume and duration (how big, how long)
> 3. We dig up an old response to RFP from a similar project to use as 
> 
> a template.
> 4. We go through our project timing and billing application (we use  
> iBiz by IGC Software http://www.iggsoftware.com/ibiz/ - great little 
> 
> app that works with QuickBooks) and look at our estimates against  
> actually billings.
> 5. We formulate an estimate based off of a combination of the  
> previous response to RFP and actual billings performed for similar  
> projects.
> 
> Our process typically includes:
> 1. Research - user research, task analysis, audience definition,  
> personas
> 2. Design - task grids, taskflow diagrams, sitemap, wireframes,  
> visual design
> 3. Production - HTML/CSS templates
> 
> As Ari suggested, we typically add in a bit of padding (10% or so)  
> into the timeline and a few of the line items to make room for things
>  
> like: client isn't around when we need sign off and causes a couple  
> day delay, client wants extra revisions, client "forgets" something  
> and adds it in later in the project, etc.
> 
> I've seen two methods for project management costs: 1) actual  
> estimated hours 2) 10% of the total estimated cost of the project.
> 
> Once again, rates are dependent upon discipline, experience, and who 
> 
> you are. We've seen rates from $40-180, typically, but some larger  
> "Big 5's" like Deloitte and KPMG can get $300/hr for work.
> 
> 
> Cheers!
> 
> Todd R. Warfel
> Design & Usability Specialist
> --------------------------------------
> Contact Info
> Email:    twarfel@xxxxxxx
> AIM:       twarfel@xxxxxxx
> Blog:      http://toddwarfel.com
> --------------------------------------
> 
> 
> 
> 
> 
> 
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------------------------------------------------------------
Ari Feldman
Product Manager, Oddcast Media Technologies
http://www.oddcast.com/


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