FreeLists / webproducers / [webproducers] JOB- NEW YORK

["morry@wpo" <morry@xxxxxxxxxxxxxxxx>]

JOB DESCRIPTION:

Contact Information

recruitc@xxxxxxxxxxx
Digitas

SUMMARY

The candidate should possess superior account management, and project  
management skills. You must have experience working with a team on  
strategic program development from conception through execution. The  
ideal candidate will possess a background in integrated marketing  
with an emphasis on events and promotions


QUALIFICATIONS

Job Experience

5+ years experience in events and promotions with a solid  
understanding of integrated marketing.

Education

Bachelor?s degree required

Skills
·         Strong understanding of consumer promotions and events,  
especially in the online and direct spaces
·         Outstanding project management, execution, organization and  
communication skills
·         Possess strongindustry knowledge regarding vendors,  
promotional tools and best practices
·         Strong, project manager, strategic thinker with a solid  
background in event marketing/execution

RESPONSIBILITIES

Client Service/Relations:

Maintain appropriate mid and juniorlevel Client relationships
Serve as day-to-day Client contact on promotoins issues
Build Client respect and be recognized as a leader in execution on  
their business
Help sell in new project ideas to Client and help to grow business
Manage Client expectations on realistic promotional program deliverbles
Ensure quality control of all program deliverables to Clients

Strategy Capabilities:

Demonstrate industry knowledge/expertise in both business to business  
and business to consumer promotion/event channels.
Assist in development of program strategies and analyses for Clients  
(e.g., target audience recommendation, selection criteria,  
partnership potentials, timing/scheduling strategy)
Command a comprehensive understanding of marketing communications  
which can be effectively translated into developing event goals,  
objectives, and strategies

Ensure program deliverables are met and align with Client goals/ 
objectives
Work with Clients to identify issues and opportunities on business
Evaluate, assess, and recommend the most effective promotion/ 
alternative channels/partnerships to satisfy Client's objectives  
based on the strengths, weaknesses, and opportunities of each

Oversee program results analysis and help translate information into  
observations/lessons learned


Creative Development:

Understand and direct specific creative needs to vendors and clients
Concept development/bidding for all new projects
Communicate creative and technical needs to internal Digitas teams
Partner with creative teams in developing creative promotional  
marketing programs
Help sell in projects using creative tools designed by vendors and staff

Project/Account Management:

Plan/prioritize account team work plan around promotional activation
Ensure quality control by preparing and/or reviewing Agency products  
including: creative, financial analyses, schedules, creative  
strategies, and strategic decks
Ensure quality through the encouragement of accountability
Assist marketing team with day-to-day problem solving
Plan resource requirements for Client projects
As appropriate, involve AD, MD, and other senior management to  
address key Client/business issues

Financial Management:

Oversee the budgeting process to ensure that the necessary resources  
are applied
Handle budget allocation/negotiation with internal account teams
Review, revise, and track project budgets
Aid in completing monthly staffing analysis reports
Effective negotiation and financial management of vendor relaitonships

People Management/Career Development:

Plan/prioritize teamwork and delegate responsibilities appropriately
Work with account teams to ensure a seamless integration of work
Sell the Promotion capabilities across account teams/capabilities
Effectively motivate staff, evaluate performance, and provide  
feedback on productivity when appropriate
Develop and train Assoc. for advancement
Develop career plan with with reports to foster professional  
development and prepare team members for promotion
Provide timely performance evaluation to staff members

Corporate Citizenship:

Balance Client and Agency objectives
Support Agency philosophy, direction, and potential
Adhere to Agency policies and workflow procedures
Be a student of the business of event marketing
Support Training Department Initiatives
  


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