FreeLists / webproducers / [webproducers] Re: persuading a project manager that formal testing is important???

[PeterV <peter@xxxxxxxxxxxxxxxx>]

At 09:56 PM 6/27/2002 -0700, you wrote:
>And I'll go one step further! In commercial software having the better
>product is a sure fire bet not to win.

A little story here:
I was at the dentist today. He had some funky teeth software, and he 
explained me that the main reason he chose that software is that he could 
automatically create reminders for his clients, thus saving many hours of 
work each week.
That is exactly the kind of thing user centered design (UCD) techniques 
will uncover for you, so UCD increases sales.

I am not saying that usefulness is the only important thing in selling 
software, features are important as well (that's why we have featuritis: 
adding useless features to software), and other things like marketing and 
branding are hugely important. But I firmly believe that you can 
distinguish yourself in the market by making useful and easy to use 
software. Testing is crucial for that.
Peter


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