FreeLists / webproducers / [webproducers] The Web producer "career path" -- are these the right ranks?

["Tom Davey" <tom@xxxxxxxxxxxx>]

Hi folks, 

I'm in the middle of a recruting for a Web producer to join my corporate Web
team. It's difficult because in New York City right now it seems to be a
seller's market, salaries (in New York City at least) are up, and my
particular non-profit organization, although large and wealthy, is probably
not seen as a particularly obvious place to make a smart career move. The
resumes coming in have been uninspiring. I need to restart and expand the
search, and I'd like to make sure I'm describing the level of the position
properly. 

The following is, I believe, how most design agencies describe their
producer ranks. Do I have the following career steps aright? 

1. Producer (or Line Producer or Content Producer) 

Directly performs production work such database insertions, graphics
maniupulation, or HTML/CSS markup. Not a client-facing job. 

2. Project Lead (or Web Project Manager or just "Producer") 

Coordinates all the skill sets necessary for a website project: artists,
programmers, markup, content authors, server and db admins. Composes budgets
and schedules. The primary point of contact for clients. 

3. Senior Producer

Manages the Project Leads. Assigns Content/Line Producers to projects,
juggles as needed to keep all projects on track. Not a client-facing job
unless Things Go Horribly Wrong. 

4. Executive Producer/Web General Manager

Has revenue responsibility for a corporate site. Manages senior producers.
Aligns website operations with overall business goals. 

Whatcha think? I'm trying to recruit someone at career step #2 BTW.

Thanks,
Tom 

-- 
Tom Davey
New York NY USA 




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