FreeLists / webproducers / [webproducers] NYC UPA Branding and User Experience Design panel-- Tues, May 17

["Brad B McCormick" <mccormickb@xxxxxxxxxxxxx>]

NYC Usability Professionals Association presents:<?xml:namespace prefix = o ns 
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Branding and User Experience Design


 

If the "brand is the experience" online, then what kinds of user experiences 
should great brands be seeking to deliver -- and how do they create them?

 

Building a well-branded site draws on many aspects of design -- a website's 
look and feel (graphic design), the way a site is organized to convey what the 
brand deems most important (information design) and actually shaping 
experiences in the information architecture that deliver on objectives 
(interaction design).

 

Come and learn from our panel of leading companies and practitioners how great 
sites get built to deliver on the promises of their brands.

 

Moderator: Mark Safire,  Director of User Experience Research, Sachs Insights

 

Panelists:

 

Lawrence Lipkin, Creative Director, Organic

Ted Metcalfe, Creative Director, R/GA

Susan Lynton, Editor-in-Chief, Worldwide Web Editorial Board, IBM

 

When: Tuesday, May. 17, 2005

Registration & Networking: 6:00pm (refreshments served)

Presentation: 6:30pm to 8:00pm (includes Q&A)

 

Where: Federation of Protestant Welfare Agencies, Laura Parsons Pratt 
Conference Center, 281 Park Avenue South (at 22nd Street).

 

For more information, visit our Web site: at 

http://www.nycupa.org/events.html.

 

Cost:  

$10 for NYC-UPA members if pre-registered,  $15 if not pre-registered  

$20 for non-members if pre-registered, $25 if not pre-registered  

$5 for full-time students if pre-registered, $10 if not pre-registered (please 
provide valid ID)  

All are payable, by cash or check only, at the door only

 

To attend, please send an e-mail to rsvp@xxxxxxxxxxx  

Please include your name as well as your company name if you wish your company 
name to appear on your receipt and badge.

 

Please note: there is a $5 additional charge if you do NOT 

pre-register by 5:00pm the day BEFORE the event; this applies to 

NYC-UPA members, non-members members and students equally.

 

NYC UPA MISSION

 

The NYC chapter of the Usability Professionals Association (UPA) seeks to 
gather members of the marketing, design, technology and research communities 
who share a common vision: creating websites that are compelling, intuitive and 
customer driven. By bringing together professionals from different industries 
and disciplines and sharing   our collective experiences, the NYC UPA hopes to 
create a forum for learning and professional growth in the New York City 
metropolitan (and tri-state) area.

 


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