FreeLists / webproducers / [webproducers] Re: Value Added Partner

[Lee Semel <lsemel@xxxxxxxxxxxxxx>]

Hi,

I am not sure what message to take away from this site.   Your message is that 
you "reduce the risk of innovation to zero", which is unrealistic -- there is 
always risk involved in any nontrivial IT project.   The design is a really 
hard-edged, urban design that doesn't seem to fit in with this proposition.   I 
feel I am looking at a design agency rather than a risk-averse technical 
development shop.  

Lee

At 04:56 PM 4/23/2003 +0700, you wrote:


>Fellow Web Producers,
>
>I would like to know your opinion before we start this "Value Added Partner for
>eMarketing" campaign.
>
>Apparently e-marketers, consulters and advertising agencies are very creative 
>in
>supplying their clients with ideas. And very often it seems that technology is
>limited to implement this or the client wallet is too thin to afford that. We
>solve and do solutions that fit any budget. So it looks like this partnership
>might be the real step towards higher profits.
>
>But is this true? Do eMarketing customers really need all that from their
>eMarketing company? How demandable would be such services offered to eMarketing
>customers? How inexpensive they should be in order to be marketable? Does 
>anyone
>have any experience?
>
>So these are the values we can add:
>- Creative Technology for promotional campaigns. Flash advergames, promo 
>movies,
>TV commercials, trailers.
>- Games for wireless devices. This is pretty new marketing tools that can be
>very productive - Java games, SMS community games.
>- IT products/solutions for effective marketing. Every campaign should have the
>means to manage it effectively - it might be a specific CRM system to manage 
>new
>customer requests, or Live Help system, or call-center, or voice system to
>answer phone calls, etc.
>- Web design, web and software development for any platform, in any language,
>for any database.
>
>I would greatly appreciate any comments.
>
>Warmly,
>Andrey Chashkov,
>VP Business Development / www.TechnoArt.net
>e-mail: chandr@xxxxxxxxxxxxx
>
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