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[webproducers] Re: Value Added Partner

  • From: Lydia Sugarman <lsugarman@xxxxxxxxxxxxxxxxxxxxxxxxxxx>
  • To: webproducers@xxxxxxxxxxxxx
  • Date: Wed, 23 Apr 2003 09:21:31 -0400
Consultants *are* usually looking to establish working relationships/ 
partnerships with complimentary businesses.  You do offer some great 
services, but one of your partners, LocoNotion.com,  is a direct 
competitor with most of those "e-marketers, consulters and advertising 
agencies".

  I'd be concerned that I might lose clients to you because of that. 
It's easy enough to tell someone you can do it cheaper, faster, better 
the next time by working directly.

The other MAJOR issue is that I experienced problems with several of 
your links on your portfolio page.  The game didn't load.  One of the 
client links, keestone.com, delivers a message that the specified server 
can't be found.  ActivEnterprises.com Flash is too fast to allow you to 
read all the copy before it's gone.

I probably would not entrust a client project to a long distance partner 
when I already see these problems on the site.  Even taking the 
favorable exchange into account, I'd still stick with my New York 
partners that I know.


Lydia Sugarman
Managing Partner
Private Label InterActive, Inc.
http://www.PrivateLabelInterActive.com
Intelligent InterActive Communications Solutions
Ph: 212.533.3456
Cell: 917.445.8637

"Markets are conversations."



Andrey Chashkov wrote:
> Fellow Web Producers,
> 
> I would like to know your opinion before we start this "Value Added Partner 
> for
> eMarketing" campaign.
> 
> Apparently e-marketers, consulters and advertising agencies are very creative 
> in
> supplying their clients with ideas. And very often it seems that technology is
> limited to implement this or the client wallet is too thin to afford that. We
> solve and do solutions that fit any budget. So it looks like this partnership
> might be the real step towards higher profits.
> 
> But is this true? Do eMarketing customers really need all that from their
> eMarketing company? How demandable would be such services offered to 
> eMarketing
> customers? How inexpensive they should be in order to be marketable? Does 
> anyone
> have any experience?
> 
> So these are the values we can add:
> - Creative Technology for promotional campaigns. Flash advergames, promo 
> movies,
> TV commercials, trailers.
> - Games for wireless devices. This is pretty new marketing tools that can be
> very productive - Java games, SMS community games.
> - IT products/solutions for effective marketing. Every campaign should have 
> the
> means to manage it effectively - it might be a specific CRM system to manage 
> new
> customer requests, or Live Help system, or call-center, or voice system to
> answer phone calls, etc.
> - Web design, web and software development for any platform, in any language,
> for any database.
> 
> I would greatly appreciate any comments.
> 
> Warmly,
> Andrey Chashkov,
> VP Business Development / www.TechnoArt.net
> e-mail: chandr@xxxxxxxxxxxxx
> 
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