[webproducers] FREE WEB SEMINAR- APRIL 16 12:30-2:30 WP AND NEW SCHOOL UNIV.

[morry@xxxxxxxxxxxxxxxx]

Dear Web Producers/Project managers:

I am pleased to announce that in association with New School University Web 
Producers is co-sponsoring our first professional development seminar. The 
seminar is free and open to the public and while all members of Web Producers 
are invited we encourage you to bring your colleagues and friends as well. If 
you are going to be in the New York 
City area please be sure to put this on your calendar!  Light refreshments will 
be served. Feel free to bring your brown bag lunch.

Bottom-Line Website Design 

TOMORROW, TUESDAY APRIL 16, 2002

New School University 
66 West 12th Street Room 510 
New York, NY 
April 16, 2002 
12:30-2:30pm 
http://www.nsu.newschool.edu/01e_campus.htm

Successful sites respond to constant changes in target markets, user  needs, 
and competitive environments. How well does your company  know its customers? 
Does customer understanding drive new product  development? How does your 
company measure the success of products under development as well as those 
already in the marketplace?

This seminar will look at how site design affects business results. We'll focus 
on: 

-Aligning business goals and customer goals

-Competitive benchmarking (or do your competitors know your customers better?)

-Identifying key metrics

-Developing an ongoing process for evaluating the user experience (not just 
tracking users)

The seminar will be led by Pamela Ellis, partner at Change Sciences Group, Inc. 
Change Sciences helps clients like Citibank, Thomas Publishing, and the USDA 
optimize the experience people have with their web sites. 

More information about Change Sciences is available at www.changesciences.com

Seminar Info:

New School University 
66 West 12th Street Room 510 
New York, NY 
April 16, 2002 
12:30-2:30pm 

Campus Map
http://www.nsu.newschool.edu/01e_campus.htm


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Questions and comments are welcome just e-mail me, morry@xxxxxxxxxxxxxxxx

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[webproducers] FREE WEB SEMINAR- APRIL 16 12:30-2:30 WP AND NEW SCHOOL UNIV.