FreeLists / webproducers / [webproducers] Re: I found some stats on text vs html

[Marc Siry <lists@xxxxxxxx>]

m o r r y wrote:

> For those that care about this I found this info today.  I found it
> intersting becuase nearly everything I've read so far has said the opposite
> yet no hard numbers or studies were referenced in the other articles.

Thanks for the numbers- they are interesting. I'm surprised, personally, by
text's higher conversion- not through any evidence of my own, but rather
judging from the amount of HTML spam I get.

I figure if text was so effective, it would be a larger proportion of the
mail I'm receiving- yet I get mostly HTML trash.

Then again, I opt-in to almost nothing. Morry, did the study say whether the
mailings were opt-in or unsolicited?


----
marc siry
freelance interactive creative director
new york city, usa 


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