FreeLists / opendtv / [opendtv] Re: News: NBC chief says Apple 'destroyed' music pricing

[Craig Birkmaier <craig@xxxxxxxxx>]

At 9:21 AM -0800 11/6/07, John Willkie wrote:
> Nobody controls what you watch, aside from you.  But, you blame others.
> Boo-hoo. You have options; life is too short to blame others for your
> choices.
You are correct that i decide what to watch. But you are wrong about 
the choices that I have and what I must pay for those choices.
I DO NOT watch the vast majority of channels that I am FORCED to pay 
for if I want the few channels that I do watch. As you say, I could 
just say no to all of them. But I cannot say - I only want to pay for 
what I am actually consuming. And I am subjected to advertising loads 
that are historically unprecedented.
As for the Eagles... They are a music group, not a TV show. The music 
industry has moved well down the path away from control by a few 
music conglomerates. Wal Mart is the biggest retailer of music in the 
country - they have the leverage to do deals like the Eagles release. 
By the way, Apple has had a significant number of exclusive releases 
for iTunes.
The reason that Some of the media conglomerates are opting out of 
using the iTunes store is that Apple refuses to play the differential 
pricing game,. They want to charge a premium for new releases to 
force people to buy bundles (at a premium) of stuff they don't want 
to get the content they do want.
The sad fact is that even at 99 cents the price of a song is at least 
double what it should be for everyone to make a decent profit. I 
guess that makes Apple a co-conspirator too...
And $1.99 to watch a TV show is more than adequate, when a movie 
rental costs $3-4.
At least the media conglomerates are starting to piss people off. As 
you say, the opportunity now exists to change the rules of the game. 
But the media conglomerates are not going to go down easy - they have 
too many advantages thanks to their friends in D.C.
Regards
Craig


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