It is probably also important to point out that it "seems" that tv's
problems are directly related to the writer's strike. Let's hope
the pattern isn't repeated with the SAG situation.
Prime time revenues and audiences were down about 20% this year.
Other than that, tv has appeared to be holding its own.
John Willkie
Really
There have been a few years since the '80s where Broadcast Network
ratings were flat, or even up slightly, but the trend line is
painfully clear:
Network ratings were down nearly 20% at the start of the last TV
season, BEFORE the writers strike.
We will see what happens this year. Ad revenues should be strong
thanks to the Olympics and the election. But I do not expect the
network audience to return to pre strike levels. The strike forced
viewers to explore new options - many will not be back.
Regards
Craig
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