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[opendtv] Re: Ofcom's proposed spectrum option

  • From: Craig Birkmaier <craig@xxxxxxxxx>
  • To: opendtv@xxxxxxxxxxxxx
  • Date: Sun, 8 Jun 2008 08:15:05 -0400
At 10:20 PM -0700 6/7/08, John Willkie wrote:
Is the "problem" that 90% of what you watch comes from the majors a problem caused by you or them?


A reasonable question.

I would say them, only because they have the ability to decide which channels to buy up. They cannot force the others to sell, and they may find that there is less synergy with some. For example, Disney did not want to get in the bidding war for the Weather Channel. There are several possible reasons for this:

1. Little opportunity to repurpose Disney content for the Weather Channel.
2. The audience is "Event Driven." That is, there is a large audience during major weather events, but a much smaller audience when conditions are normal. 3. They would prefer for viewers to turn to ABC affiliates during weather events.

For the most part, the congloms have purchased cable networks that target demographic groups, not vertical special interests. This allows them to repackage off-network content to appeal to those demographic groups. They tend to shy away from very narrow special interest content, as little of what they now produce could be run on these special interest channels.

At any rate, the question one should ask is why the government allows this level of consolidation. Not just allows, but the politicians crafted legislation that made it possible for the congloms to use the popularity of their broadcast content as a major negotiating tool to take over most of the content delivered by the multi-channel systems.

Regards
Craig


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Other related posts:

  • [opendtv] Ofcom's proposed spectrum option
  • [opendtv] Re: Ofcom's proposed spectrum option
  • [opendtv] Re: Ofcom's proposed spectrum option
  • [opendtv] Re: Ofcom's proposed spectrum option
  • [opendtv] Re: Ofcom's proposed spectrum option
  • [opendtv] Re: Ofcom's proposed spectrum option
  • [opendtv] Re: Ofcom's proposed spectrum option
  • [opendtv] Re: Ofcom's proposed spectrum option




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