From: Craig Birkmaier <craig@xxxxxxxxx>
Sent: Jun 7, 2008 4:10 AM
To: opendtv@xxxxxxxxxxxxx
Subject: [opendtv] Re: Ofcom's proposed spectrum option
At 6:41 PM -0400 6/6/08, Manfredi, Albert E wrote:
Similarly, here in the US we could have, as a minimum, ABC, CBS, NBC,
Fox, MNT, CW, and PBS as the multiplex licensees. Each of which would
have their nationwide multiplex over which to transmit their own and/or
other content.
The availability of DTT spectrum after analog shutoff could permit more
multiplexes to be introduced, perhaps even some capacity set aside for
regional or local networks.
Instead, what we have here is sort of the opposite. We have the major
networks that each appear over one stream in one multiplex, in each
market (during prime time anyway). And then we have the multiplex owner,
most often not one of the major networks, that decides on any other
multicasts transmitted over his 6 MHz channel.
Let's ask the Brits, who seem to have figured out a good formula for
DTT, whether such a scheme is conducive to a successful DTT?
No need to do this Bert. The facts speak for themselves.
The problem is that only 5 companies control 90% of what we watch,
and THEY are not the least bit interested in doing what the Brits did.
It is technically feasible for broadcasters to buy content from the
congloms to fill up those multiplexes. Unfortunately, it is not
economically viable, because they cannot attract enough eyeballs to
sell enough commercials to pay for that content.
Regards
Craig
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