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[access-uk] Re: Economical With The Truth?

From: "Dave" <groups.dave@xxxxxxxxxxxxxx>
To: <access-uk@xxxxxxxxxxxxx>
Date: Fri, 1 Apr 2005 15:13:20 +0100

The term for that is advertorial. An article written in support of a product rather than just an advert.

I do think they should be careful using the word launch. To them, internally, it is a launch, but to us, obviously, it isn't.

One argument is that they shouldn't take on products like this for reasons that several people have touched upon, but they do get access to a bigger market than anybody else in the VI field because they go through social services, opticians etc and those fields do require a certain way of working.

Cheers
Dave

----- Original Message ----- From: "Derek Hornby" <derek.hornby_uk@xxxxxxxxxxxxxxx> To: <access-uk@xxxxxxxxxxxxx> Sent: Friday, April 01, 2005 2:57 PM Subject: [access-uk] Re: Economical With The Truth?

Hi  Jonathan

> Was it an advert or was it editorial?

More like a review.
The article was written by Leslie Duroe
RNIB  is charging £119.99

Regards,
Derek

e-mail: derek.hornby_uk@xxxxxxxxxxxxxxx


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References:

[access-uk] Re: Economical With The Truth?
From: Derek Hornby

[access-uk] Re: Economical With The Truth?

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